Resources

 Home » Resources: Marketing » Buzz Marketing

What’s The Buzz? Word-of-Mouth Marketing and Libraries

In a recent survey of Illinois libraries, a major concern of respondents was that the public was greatly unaware of library services and did not understand the value or relevancy of libraries. With the ever increasing competition for people’s attention, more than ever, libraries have to work strategically to raise awareness of library services.

In response to this need, two regional Illinois library systems, the DuPage Library System and the North Suburban Library System received a 2007 LSTA grant to help libraries harness what is recognized as the most influential, economical, and effective form of promotion: word-of-mouth-marketing (WOMM), also commonly referred to as “buzz marketing.”

This website has been created as a resource for all libraries interested in harnessing the power of the Buzz. The academic, public, school, and special libraries that participated in the grant have generously agreed to share their experiences working on the project, including selected samples of supporting materials created for their projects.

• Read more about the grant project

View all Buzz Grant Projects

Each project has a two-sentence description and category designation(s).

• Alphabetical list
• Categorical list
• Library type

Helpful Tips

This tip sheet was provided courtesy of Library Communication Strategies.

• Buzz Marketing tip sheet

Other Buzz Marketing Resources

• Books and websites

Video

Funding for this grant was provided by the Illinois State Library, a Division of the Office of Secretary of State, using federal LSTA funding.