News from Libraries

New Hours for Park Forest

The Park Forest Public Library will have new hours effective June 3.  Monday-Thursday 9:00 am - 8:00 pm and Friday-Saturday 10:00 am - 5:00 pm.

Prospect Heights Public Library June 2013 Newsletter

Prospect Heights Public Library June 2013 Newsletter

New Fast Facts Survey: Adult Hardcover and Paperback Fiction

I have posted a new Fast Facts survey that I'm inviting the people on this list to answer:

Adult Hardcover and Paperback Fiction

"We are evaluating our adult hardcover and paperback fiction collections. We would like to know how other libraries arrange and label their collections, and what genres are used. Thanks for your help!"

Do not reply to this email or post your answers to this mailing list.

Please respond to my questions by visiting the list of Fast Facts surveys on the RAILS website, at http://www.railslibraries.info/fast-facts/list (Login required.)

Thank you.

Fran Juergensmeyer
franjuergensmeyer [at] waukeganpl [dot] info
Waukegan Public Library

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On Men, Elevator Speeches, and Market Segments

On Men, Elevator Speeches, and Market Segments

Posted on May 10, 2013 by sporteus

At the 2012 ILA Conference in Peoria, a librarian told me about a frustrating experience she’d had.  She’d tried to convince a young man in his ’20′s that the library had relevance for him. She was unsuccessful.  She told me the story, and turning to me, she asked, “What’s the benefit?”"What’s the benefit?” is a phrase that comes to us from advertising, and I think what she meant was, “what could I have said to this young man that would have persuaded him to come into the library?”  I’m afraid I was completely unprepared for this question, although I shouldn’t be:  it seems to come up every so often.

On another recent occasion, I found myself making conversation with the man who helped me when I ran out of gas. I asked him about his reading, and he said that he had a Kindle, that he liked to read W.E.B. Griffin, and that he saw no need for libraries in the future because everyone would be using an e-reader. I should have said something to contradict him, immediately, but I didn’t.  I didn’t have an answer, or “a benefit,” for him, either.

Poplar Creek Public Library’s Laura Brad reading W.E.B. Griffin’s The Spymasters.

After some thought, I’ve realized that thinking about market segmentation for guys in creating an elevator speech is a way to respond to these particular challenges.  For the kinds of real-life encounters I’ve described, it’s good to be prepared with an “elevator speech,” a list of two to three items you can talk about at a moment’s notice.   To create this ready-made answer, it’s important to think a little about market segmentation.

Market segmentation is a marketing strategy that involves dividing a broad audience,like the users of a library, into subsets of customers with common tastes or needs. Having a teen department is an example of market segmentation.

Identify the library’s market segments and identify the products most likely to excite that segment.  In the case of preparing an “elevator speech,” it’s even more important to think about the male segment.   Men are more frequently not users of libraries, so it is more important to be prepared with a short list of items likely to appeal to men.

I should have suggested to my colleague at ILA that in a similar situation she could offer an elevator speech of two to four items, something like, “There’s a lot for guys your age at the library:  videos, CDs, video games and graphic novels.”

I should have suggested to the man with the Kindle that, with a librarian as his guide, he might discover many other authors that might interest him. I might have said to him, ”If you enjoy Griffin you might enjoy knowing you can “check out” Griffin books on your ereader for free from the library website.” If he were a commuter, he might enjoy listening to Griffin on audiobook. And if he ran out of books to read, he could turn to his librarian for suggestions for new, but similar, authors to read.

One of my favorite examples of market segmentation I learned about from Building a Buzz: Libraries & Word of Mouth Marketing. The director of a library in Wyoming visited car shops in her community, distributing posters and stickers on the Chilton’s car repair database that featured the “Mudflap Girl” of truck mudflap fame, now shown reading a book. The guys in the repair shops found it funny, while some librarians questioned its taste. But it sparked a lot of discussion, and the uses of the Chilton’s database jumped to 800 a month.Use market segmentation to think about who your audience is and make your marketing appealing and accessible to that segment. When I organized a job fair for my library, I asked myself where I could find job seekers and then publicized the event at the unemployment office and the Township’s job club.

Men and boys are often underrepresented among the users of libraries, and perhaps are the most likely to believe that the library has nothing for them.  Considering them as a market segments will be the first step in converting them into regular users.  Identify the products that appeal to them, and get your elevator speech on –  promote those products for given in ways that are likely to reach them, and enjoy the pleasure of bringing library patrons together with the things they love!

Elizabeth Neill is the Outreach Librarian at the Poplar Creek library.

First Lady Michelle Obama presents the National Medal to Waukegan Library staff

First Lady Michelle Obama (right) presents the National Medal for Museum and Library Service to Waukegan Public Library in a White House ceremony Wednesday. Accepting the award (l-r) are community member Diana Alvey and Waukegan Public Library Director Richard Lee. The National Medal is the nation’s highest honor conferred on museums and libraries for service to the community and celebrates institutions that make a difference for individuals, families, and communities.

Mount Prospect Public Library Closed for Staff Training May 17

The Mount Prospect Public Library will be closed all day on Friday, May 17 for a staff training day.

New Fast Facts Survey: Video Game Questionnaire

I have posted a new Fast Facts survey that I'm inviting the people on this list to answer:

Video Game Questionnaire

"We are gathering information on video game circulation. Please take a few minutes to answer this short survey. Thank you in advance for your help and cooperation. "

Do not reply to this email or post your answers to this mailing list.

Please respond to my questions by visiting the list of Fast Facts surveys on the RAILS website, at http://www.railslibraries.info/fast-facts/list (Login required.)

Thank you.

Millie Robles
mrobles [at] sslic [dot] net
Park Forest Public Library

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NEH grant awarded to Matteson Public Library

NEH GRANT AWARDED TO THE MATTESON PUBLIC LIBRARY

The Matteson Public Library located at 801 S. School Ave in Matteson, IL, is among the 125 libraries and state humanities councils in the nation, selected to receive a monetary grant for Let’s Talk About It: Muslim Journeys, a scholar-led reading and discussion project sponsored by the National Endowment for the Humanities and the American Library Association.

Reviewers gave Matteson Public Library’s Outreach Librarian Colleen Vander Hye’s proposal “high ratings for her approach to the theme and for her plans for stimulating and engaging programs.” The Matteson Public Library will be concentrating on the Muslim Journeys Theme “Pathways of Faith.” Matteson’s own Dr. Abdul Basit will be leading our reading and discussion series exploring the theme and related books. 

A former Fulbright scholar, he has published extensively, including books and book chapters. He also has a long-standing interest in monotheistic religions, especially Islam.
Check our website http://www.MattesonPublicLibrary.org as further details become available. Contact:

Colleen Vander Hye, Head of Outreach for further information Matteson Public Library

The Matteson Public Library is dedicated to the assistance of life-long learning for all residents by providing excellence in services, resources, and classes."

Schaumburg Township District Library Celebrates World Book Night

More than 400 books were handed out by staff of the Schaumburg Township District Library during World Book Night on Tuesday, April 23 at the Campanelli YMCA, 300 W. Schaumburg Rd. New books were donated by major publishers, while gently used books were donated by the library.  

World Book Night U.S. is an ambitious campaign to give thousands of free, specially printed paperbacks to light or nonreaders across America on one day. Librarians from STDL were among library and bookstore staff nationwide who participated in this event. According to Librarian Anna Pederson, who coordinated STDL’s participation in World Book Night, “many people were skeptical until we explained there was no catch to getting the book. Once they realized the books were free, they were delighted.” Pederson added that the library plans to participate again next year, hopefully at two locations.  

“We’re honored to be part of an initiative that puts books in the hands of people who love them, particularly people who might not otherwise have the means to purchase books,” said Library Director Stephanie Sarnoff. “We appreciate the generosity of the booksellers, publishers and authors who made this event possible.”

Wauconda Area Library adds new state-of-the-art eBook service

FOR IMMEDIATE RELEASE

May 7, 2013

Wauconda Area Library adds new state-of-the-art eBook service

Contact: Tom Kern
Library Director, Wauconda Area Library
847-526-6225  x209  tkern [at] wauclib [dot] org

WAUCONDA – Free access to many of the latest bestselling eBooks just got a whole lot easier at Wauconda Area Library, the first library in Illinois to add the 3M Cloud Library to its online catalog.  The library’s catalog is no longer just for finding library materials, but can now be used by the public  to check out eBooks from the catalog itself.  Within seconds, any patron with Internet access can easily begin reading these books on their PCs, laptops, tablets, e-readers, or smart phones.

Integration of the 3M Cloud Library into the library’s automated catalog, designed and installed by Polaris Library Systems, was completed May 6.  This marked the culmination of the library’s technology plan for making access to all circulating library items – both print and digital – as user-friendly as possible, whether the user is in the library or is using the library remotely via the Internet.

The library started offering access to the 3M Cloud Library in 2012, knowing the day would come that these books could be listed within the regular library catalog.  Even back then, this service was ahead of its time because it enabled the library to purchase titles outright and add them to its online “shelves” for patrons to browse and borrow the titles they wanted – just as patrons have always done with library print materials.

The loan period for an eBook is two weeks, after which it is automatically “returned” to the library for the next patron to borrow.  Patrons can easily return their eBooks before their due date, if they wish.  3M’s use of cloud technology enables readers to borrow eBooks from the library, at home, or on-the-go.  Check out a book on an iPad, take notes while reading on a laptop, and finish the book on an Android smartphone. The bookmark feature works across all devices, so you never lose your place. You can read when, where and how you want.

When asked about the new eBook service, Library Director Tom Kern said, “If you own an iPad or some other tablet computer and have not yet used the 3M Cloud Library app, you’re missing out on one of life’s great pleasures.  I used to agree with anyone who said there’s nothing like a good old book.  I suppose I still feel that way once in a long while, but the library’s new 3M eBook service, along with my trusty iPad and aging eyes, has convinced me that there’s nothing like a good new eBook, as long as it’s as easy to access as the library’s eBooks are now.”

With the Polaris integration of the 3M Cloud Library, there is no easier way to get eBooks, and these eBooks are free for all Wauconda Area Library patrons. To begin reading,  all you need is the free 3M Cloud Library app that you can get just like any other free app.  Once you sign in using your library card number, you can select titles from the library’s 3M Cloud Library “shelves” or from your own personal “shelf” of eBooks you checked out using the library catalog. 

Take the simple example of a patron looking for a book about Disney World, regardless of format.  Let’s say the patron finds that the newest print books are all checked out.  However, there are some eBooks available on the subject.  The patron simply clicks the Check Out button for each one, and those eBooks are immediately available using the 3M Cloud Library app.  If an eBook  isn’t available, the patron can place a hold.   eBook hold notifications will be sent directly from the catalog – just as it would for any other item – using the notification preferences patrons have already selected. 

The 3M Cloud Library app is available from the iTunes Store, Google Play and the NOOK Apps Storefront, and its eBooks are compatible with PCs, Macs, iPads, iPhones, iPod Touch, NOOK Tablets, Android devices, smartphones and Kobo, Sony and NOOK eReaders.   However, they are not compatible with Kindle.  An instructive Frequently Asked Questions web page is available at the library’s website.

EBook demand at the library has been doubling each year since 2010.  Two years ago, Wauconda Area Library patrons checked out almost about 2,800 eBooks.  Last year, they checked out nearly 5,000, and this year, that number could reach 10,000.  Given the recent trends in eReader, iPad and tablet sales, this number is likely to continue doubling or even tripling each year for a while.  This is the main reason the library decided to add 3M Cloud Library  to its catalog, giving patrons user-friendly access to a growing number of titles from more than 300 publishers.   The library will also continue to provide free access to MyMediaMall, a popular service that provides access to eBooks shared with dozens of other libraries in Illinois.

In 2011, Wauconda Area Library became the first library in Chicago’s north/northwest suburban area to select Polaris as their library automation vendor.   After seeing presentations from the four leading vendors in this field, the library determined that Polaris seemed more forward-thinking and customer-oriented than the other companies.   Just a few months after going “live” with the its system in October of that year, the library learned that Polaris and 3M would jointly be the first to make full access to eBooks available to libraries within their Polaris catalogs.  Soon thereafter, the library started subscribing to the 3M Cloud Library in anticipation of integrating it with its Polaris system.  After the installation of an important Polaris upgrade to its software in April, 2013, the library moved quickly to integrate the 3M Cloud Library within its catalog.  The final touches of implementation were completed May 6, as scheduled.

“It could not have gone more smoothly, thanks to tech staff at Polaris and 3M,” Kern said about the final steps in the integration process.  “We knew they were working on it remotely, but these sorts of projects typically require at least a bit of troubleshooting on our part.  Not so, this time.  Just before noon, our entire eBook collection simply appeared suddenly in the catalog and was immediately available for checkout, without a single glitch.  That's what I call user-friendly!”

The Wauconda Area Public Library District, located in Lake and McHenry Counties in Chicago’s northwest suburbs, serves a population of 27,246 residents, including all or portions of Island Lake, Lakemoor, Lake Barrington, Port Barrington, Volo, and Wauconda.