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Marketing

In order to provide NSLS members with more resources at their fingertips, we've developed this marketing section with a wide variety of tips and best practices to help you in your marketing efforts. The sample press releases and marketing plans are ideal starting points for promoting your services and programs.

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Articles On Our Site NSLS Buzz by Judy Hoffman, NSLS Are Patrons Ignoring Electronic Resources? by Donna Fletcher More Ideas for Marketing the Special Library by Penny Sympson, Wiss, Janney, Elstner Associates, Inc. Marketing Tips: Simple Things that Net Big Results by Deb Whisler, Bonnie Forkosh, Elizabeth Stearns, and Janice Marsh Position Your Library for Success by Stephen Mongelluzzo Planning for Success: Tips For a Winning John Cotton Dana Nomination by Judy Hoffman Marketing the Special Library by Penny S. Sympson, Corporate Librarian, Wiss, Janney, Elstner Associates, Inc. Marketing Your Academic Library by Connie Bakker and Jo Beckwith, College of Lake County

In this Section

Marketing and Web CoP

Topics for this group include marketing and PR; Web-related topics ranging from design, usability, and Web writing to technical issues; forms of electronic communication, such as e-newsletters; and graphic design issues.

Buzz Marketing
Examples of library word-of-mouth marketing projects created with support of a 2007 LSTA grant. Projects by academic, public, school, and special libraries focused on staff and board education, and a wide range of promotional efforts for online resources, new buildings, general community awareness, and more. Many library reports include samples of supporting marketing and education materials.

Library Newsletters

Newsletters from NSLS public libraries. Staff members from public libraries can add new issues or remove any existing issues.

Library Marketing Podcasts
Visit NSLS Director Sarah Long's Web site to listen to selected podcast interviews with marketing and public relations specialists from both inside and outside the library world. Can be experienced as an audiofile on your computer or downloaded to an MP3 player.

Marketing Toolkits

Marketing toolkits put together by NSLS for libraries to use for promotion of a variety of cooperative services.

Sample Marketing Plans
Includes sample plans from NSLS and several members.

Return on Investment (ROI) Calculator

Both libraries and individuals can use the calculator to determine the return on each dollar spent. Libraries may use the calculator to provide a concrete example of how they use tax dollars to provide the community with services. Individuals may use it to see how much they would spend in out-of- pocket expenses for materials and services they use per library visit.

Media Contacts
List of several members of the media to contact for writing an article or promoting your library.

Press Release Basics
An excerpt from ALA's "A Guide to Your Release by Numbers" offeringa guide to the key elements of press releases.

Libraries Transform Communities (ALA)

Ideas and inspiration for transforming your library. Tips and case studies from academic, public, and school libraries.

What’s New in Libraries?

The highly successful cable program, What’s New in Libraries?, was created to heighten the visibility of our member libraries. If you are planning a special exhibit or program, notify Mary Witt at NSLS and get on camera.

Sarah Long's Daily Herald Column
Part of our "Telling our Story" strategic direction, NSLS provides our members with a variety of marketing services, such as System Director Sarah Long's weekly Daily Herald Column. Stay informed on current library topics and happenings by reading Sarah's column.